About Veronica

A Life of Curiosity, Connection, and Careful Listening.

My capacity for stillness and connectedness is grounded in clinical preparation, multicultural life experience, and more than twenty years supporting people in demanding environments.

Veronica Z. Herrera, MA, LPC

From Corporate Conversations to Clinical Work.

I would be hovering around corporate offices years ago, consulting clients on complex communications and branding strategies, when I realized how fascinating and challenging the human psyche is. Busy people engaged in all sorts of responsibilities would constantly debate among challenges, confidence, serenity, and accuracy.

I began exploring the beliefs that were leading people's actions, more or less assuredly and effectively. I decided then to exercise my principles of humanness, passion, and depth, acquiring academic knowledge and acumen in conducting self-growth conversations for years until I became a professional therapist in 2023.

Veronica Herrera outdoors

The work

Mental Serenity Begins With Acknowledging the Self.

I am a firm believer that mental soundness revolves around our capacity to uncover and acknowledge the self, develop mechanisms to cope with personal flaws, reinforce strengths, and sharpen relational skills. Empathy, excellence, enthusiasm, and committed service lead all I do.

Through individual or group talk therapy, my clients and I work together to identify the impacts of past and current distress while reframing limiting thoughts and learning adaptive behaviors.

A broader lens

Multicultural by Experience, not Only by Study.

Veronica reading on a sunlit terrace

I am a multicultural practitioner based in Austin, Texas. Originally from Venezuela, I am an adventurer who relocated internationally five times. I have lived in Austin, Miami, Panama City, Rio de Janeiro, Caracas, London, and Paris.

One of the gems I have acquired in life is the ability to communicate in English, Spanish, Portuguese, and a bit of French. My interactions with a vast variety of people and cultures have nurtured my fondness for human nature.

Preparation and perspective

Credentials & Professional Memberships

Clinical

Licensed Professional Counselor
Texas Behavioral Health Executive Council
License #93394, active

Master of Arts in Mental Health Counseling

Advanced Study

Graduate diplomas in Positive Psychology, Business & International Marketing, and Organizational Development

Coaching

ICF Executive & Leadership Coach
ICF Career Transition Coach

American Counseling Association (ACA)
International Coaching Federation (ICF)

1,700+ individual counseling sessions300+ hours facilitating trainings and workshops20+ years in communications and behavioral consulting

A thoughtful first step

You do not Have to Keep Carrying This Alone.

A free 15-minute consultation is a focused, private conversation about what is bringing you here and whether we may work well together.